We believe in brand value and the power of communication. We offer strategy, analysis, action and content oriented to the connection between brands and their communities.
The brand in the spotlight
A brand is the result of perceptions by an audience that strikes a chord with their own experiences. Improving brand value means to intelligently and effectively extract the maximum value from all its points of contact, and to steadfastly and continuously connect the target audience with these elements through all the various channels. We work with the brand from every angle, the true element of our business focus.
> Find out more in our book called “Branding”.
Strategy is transformed into creativity
Comuniza’s primary function is to take strategic principles and turn them into creative concepts. We are strategic planners, and our mission is to understand context (human and branding) thanks to a healthy dose of curiosity, a degree of logic, persuasion and knowledge of trends that affect society, the market and technology.
We produce strategic communication plans based on research, analysis and knowledge. As consultants, we provide a strategic and technical vision in order to tackle the challenges of our clients
We integrate ourselves in our clients´ team as consultants. We advise all types of organizations with regards to communication strategies and brand management.
How can we be sure that we are on the right path? A plan is born from an idea that wants to become a reality, but it´s never enough to just simply start with the hope of hitting the right target
Planning is structured through a gradual program which quantifies and qualifies the required effort in order to achieve a project´s objective. What decisions must be taken and what order should be followed?
It is the roadmap where communication actions will be developed in the short (tactical), medium and long term (strategy) including implementation, control and improvement mechanisms.
Strategy is the best way to achieve an objective when resources are scarce, as they tend to be
In the realm of communication, it is essential to clearly define who we are, what we can offer and how we relate to our audiences, in order to provide satisfactory and meaningful points of contact.
We define objectives and priorities, we guide you through the decision-making process, we prepare the internal and external team through training and advice, we implement action follow-up to ensure efficiency, and we establish mechanisms for scheduled follow-up.
Size does not matter to us
We love the challenges of communication. Sometimes they are small but important details; others require our global overview. We adapt in order to offer solutions, from brand naming, to writing the content for a brochure or a website, or revitalizing a brand community, to acting as a communication and marketing department which seamlessly coordinates brand management for our customers.
> See our Mission Statement
A legitimate process
We define the elements necessary to include in each message by identifying the target audience from their needs and motivations. We stringently plan media and messages, establish relational and experiential mechanisms, and set schedule and control mechanisms. For each phase of the project we generate accountability documents and protocols for improvement.